Marketing Management what's inside: an innovative approach to learning and teaching Marketing Management (Record no. 100677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00417nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131510162 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 IAC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci & Kapoor |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management what's inside: an innovative approach to learning and teaching Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
| Place of publication, distribution, etc. | Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | V, 270p |
| Other physical details | 27 cm ; Pbk |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 04/04/2014 | 199/12-13/ Feb 18/13 | Velan Book Suppliers | 399.00 | 5 | 658.8 IAC | B214 | 24/06/2019 | 24/06/2019 | 04/04/2014 | Books | ||||||
| GSB Collection | H.T. Parekh Library | 26/05/2015 | This book Gratis: received from the Publisher | 3 | 658.8 IAC | 35943 | 24/06/2019 | 24/06/2019 | 26/05/2015 | Books |