Beyond consumer marketing : sectoral marketing and emerging trends (Record no. 100908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01835nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0761932581 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.0954 PAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Panwar J S |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond consumer marketing : sectoral marketing and emerging trends |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Response/Sage |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XIX, 419p |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The domestic market environment: opportunities and challenges --<br/>Agricultural marketing: a low-key affair --<br/>Rural marketing: the changing scenario --<br/>Non-profit marketing --<br/>Services marketing --<br/>Marketing of industrial goods --<br/>From commodity marketing to branding --<br/>Unleashing the power of packaging --<br/>Taking advantage of pace --<br/>E-merging commerce --<br/>The changing face of retailing in India --<br/>Protecting the consumer --<br/>Environmental issues in business and marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous examination.<br/>Beyond Consumer Marketing presents a holistic and comprehensive analysis of some these emerging sectors of the Indian economy. It begins with an overview of the present marketing situation in various sectors of the Indian economy. J S Panwar then provides a detailed, micro-level discussion of a variety of key areas including:<br/>- Agricultural and rural marketing<br/>- Services marketing<br/>-Non-profit and social marketing<br/>- Time-based competition<br/>- E-commerce in marketing<br/>- Packaging and branding<br/>- Retailing<br/>-Consumer rights and environment protection |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing; India- forecasting |
| -- | Target marketing -- India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 04/04/2014 | 1405/ Mar 21/13 | Indiana Books & Journals | 575.00 | 381.0954 PAN | B447 | 04/04/2014 | 04/04/2014 | Books |