Marketing research : an applied orientation (Record no. 101233)
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000 -LEADER | |
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fixed length control field | 00351nam a2200145Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131723173 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 MAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Malhotra, Naresh K |
245 ## - TITLE STATEMENT | |
Title | Marketing research : an applied orientation |
250 ## - EDITION STATEMENT | |
Edition statement | 5 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson |
Place of publication, distribution, etc. | Delhi |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 909 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research - Methodology |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
GSB Collection | 04/04/2014 | 525.00 | 1 | 658.83 MAL | B773 | 22/02/2018 | 29/01/2018 | 22/06/2019 | Books | ||||||
GSB Collection | 16/07/2015 | 1 | 658.83 MAL | 36633 | 24/12/2015 | 17/12/2015 | 22/06/2019 | Books |