Global marketing management (Record no. 101326)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00522nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131730911 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J & Bhargava, Naval |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 670 p. |
| 500 ## - GENERAL NOTE | |
| General note | Rs.699/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing - Management ; Export marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/prc/book/warren-j-keegan-global-marketing-management-7e--7/9788131730911">http://www.pearsoned.co.in/prc/book/warren-j-keegan-global-marketing-management-7e--7/9788131730911</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 04/04/2014 | 7 /Apr12/13 | Wisdom | 525.00 | 658.84 KEE | B866 | 04/04/2014 | 04/04/2014 | Books | ||||||||
| GSB Collection | 07/02/2017 | Gratis | 2 | 658.84 KEE | B2322 | 21/03/2018 | 07/02/2017 | Books | 19/02/2018 |