Marketing strategy a life cycle approach (Record no. 102254)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00347nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781107427150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.803 LEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Alwin |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy a life cycle approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cambridge |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,291p. |
| Other physical details | 25cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 27/08/2014 | 0.00 | 2 | 658.803 LEE | B1782 | 08/10/2014 | 22/09/2014 | 27/08/2014 | Books |