Strategic marketing for the digital age (Record no. 102360)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844234419 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800285 BIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bishop, Bill |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing for the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | NTC Business Books |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,252p. |
| Other physical details | Hard |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet Marketing |
| -- | Marketing--Data processing |
| -- | Database marketing |
| -- | Marketing--Technological innovations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 10/06/1999 | 658.800285 BIS | 20712 | 21/02/2015 | 22/06/2019 | Books |