Marketing channels (Record no. 102538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-317-1743-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coughlan, Anne T [et al] |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing channels |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,564 p. |
| Other physical details | 24 cm ; Pbk |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Channel marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stern, Louis W.,; Ansary, Adel I |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 21/07/2015 | 658.84 MAR | 36712 | 21/07/2015 | 21/07/2015 | Books |