Managing marketing an applied approach (Record no. 102547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126548514 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 CAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel.; Shekhar Singh, Siddharth |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing an applied approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 677 +113 p. |
| Other physical details | 28cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis received from the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| -- | Managing - Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.wileyindia.com/managingmarketing.html">http://www.wileyindia.com/managingmarketing.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 23/07/2015 | 4 | 658.8 CAP | B1938 | 29/08/2023 | 24/06/2019 | 23/07/2015 | Books |