Marketing strategy : a decesion focused approach (Record no. 102563)
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000 -LEADER | |
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fixed length control field | 00447nam a22001577a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789339205263 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 WAL |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Walker, Oerville C & Mullins, John W |
245 ## - TITLE STATEMENT | |
Title | Marketing strategy : a decesion focused approach |
250 ## - EDITION STATEMENT | |
Edition statement | 7 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | McGraw Hill |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv,352p. |
Other physical details | 25cm ; Pbk |
500 ## - GENERAL NOTE | |
General note | This book gratis received from the Publisher |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing - case |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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GSB Collection | 28/07/2015 | 0.00 | 658.802 WAL | B1942 | 28/07/2015 | 28/07/2015 | Books |