Fundamentals of marketing (Record no. 102569)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415370974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 STO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stone, Marilyn A & Desmond, John |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Yesdee |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 480 p |
| Other physical details | 24 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | This book gratis received from the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 28/07/2015 | 0.00 | 658.8 STO | B1948 | 28/07/2015 | 28/07/2015 | Books |