Consumer behavior in action : real -life applications for marketing managers (Record no. 102570)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380381114 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lantos, Geoffrey P |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior in action : real -life applications for marketing managers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Yesdee |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,648 p |
| Other physical details | 28 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | This book gratis received from the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behavior |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 28/07/2015 | 0.00 | 1 | 658.8342 LAN | B1949 | 26/10/2015 | 03/09/2015 | 28/07/2015 | Books |