Relationship marketing : a consumer experience approach (Record no. 102757)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01500nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412931229 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 BAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baron, Steve.; Warnaby, Gary; Conway, Tony. |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship marketing : a consumer experience approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | 24 cm ; Pbk |
| Extent | viii,202 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Origins and history of relationship marketing --<br/>Relationship marketing themes --<br/>Customer retention and loyalty --<br/>Relationship marketing: a change in perspective? --<br/>Frameworks for analysing the consumer experience --<br/>Consumer resources: use and integration --<br/>Introducing consumer experience modelling --<br/>Consumer experience modelling: value enhancers and inhibitors --<br/>Communities within 'experiential networks' --<br/>Social networks: C2C exchanges and relationships --<br/>Issues for the future. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behavior, and to using the library, the focus of this text is on the consumer perspective. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing |
| -- | Customer relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 01/02/2016 | 658.812 BAR | 32090 | 01/02/2016 | 22/06/2019 | Books |