Marketing research : a global outlook (Record no. 102806)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02187nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351502487 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KUM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar V |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : a global outlook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 517 p. |
| Other physical details | 24 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Shanthi/IN2433/07-03-16 Rs.495/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I : Introduction to Marketing Research for the Emerging & Developed Markets<br/>II : Designing and Administering the Research Process<br/>III : Data Analysis and Reporting the Results<br/>IV : Marketing Research Approaches Across the Global Markets |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels.<br/><br/>Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.<br/><br/>This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective.<br/><br/>Key Features:<br/><br/>• Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process<br/>• Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results<br/><br/>• Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world<br/>Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas<br/><br/> Chapter-end review exercises and case-based questions for critical and in-depth understanding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 28/03/2016 | 1 | 658.83 KUM | B2091 | 06/12/2024 | 06/11/2024 | 06/11/2024 | 29/03/2016 | Books |