Marketing research : within a changing information environment (Record no. 102807)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01750nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077109363 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 HAI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : within a changing information environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Mc Graw- Hill |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 730 p. |
| Other physical details | 24 cm ; Pbk |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shanthi/IN2433/07-03-16 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Part 1: The Role and Value of Marketing Research Information 1 Marketing Research for Managerial Decision Making 2 the Marketing Research Process 3 Information Management for Marketing Decisions: Secondary Data Sources <br/>Part 2: Technology in the Research Process 4 Customer Relationship Management and the Marketing Research Process 5 Marketing Decision Support Systems <br/>Part 3: Designing the Marketing Research Project 6 Exploratory Designs: In-Depth Interviews and Focus Groups 7 Descriptive Research Designs: Survey Methods and Errors 8 Observation Techniques, Experiments, and Test Markets <br/>Part 4: Gathering and Collecting Accurate Data 9 Sampling: Theory and Design 10 Sampling: Methods and Planning 11 Overview of Measurement: Construct Development and Scale Measurement 12 Attitude Scale Measurements Used in Marketing Research 13 Questionnaire Design and Issues <br/>Part 5: Data Preparation, Analysis, and Reporting the Results 14 Coding, Editing, and Preparing Data for Analysis 15 Data Analysis: Testing for Significant Differences 16 Data Analysis: Testing for Association 17 Data Analysis: Multivariate Techniques for the Research Process 18 Preparing the Marketing Research Report and Presentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joseph Hair,; Robert Bush,; David Ortinau |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 28/03/2016 | 658.83 HAI | B2092 | 29/03/2016 | 22/06/2019 | Books |