Strategic brand management for B2B markets : a road map for organizational transformation (Record no. 102810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01321nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351505518 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sarin, Sharad |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management for B2B markets : a road map for organizational transformation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Sage |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 301p. |
| Other physical details | 22 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Shanthi Books Rs.495/- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands.<br/>“Globalization” and “technology” are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book. The first edition dealt with three leading B2B corporate brands of India—the Tata Group, L&T, and Infosys. The second edition describes the leadership changes in the Tata Group and Infosys, and the challenges faced by these three brands.<br/>Indian B2B brands are yet to become global B2B brands. The purpose of this book is to motivate the marketers deeply entrenched in B2B marketing to unleash the underleveraged power of brand to create competitive advantages for growth. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| -- | Branding (Marketing) |
| -- | Brand name products--Management |
| -- | India |
| -- | Industrial Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 28/03/2016 | 658.827 SAR | B2095 | 29/03/2016 | 29/03/2016 | Books |