Social media marketing all-in-one for dummies (Record no. 102834)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03443nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126560943 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 ZIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Jan; Ng, Deborah; Sahlin, Doug |
| 245 ## - TITLE STATEMENT | |
| Title | Social media marketing all-in-one for dummies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley India |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 810 p. |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.699/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Book I: The Social Media Mix<br/>Chapter 1: Making the Business Case for Social Media <br/>Chapter 2: Tallying the Bottom Line<br/>Chapter 3: Plotting Your Social Media Marketing Strategy<br/>Chapter 4: Managing Your Cybersocial Campaign<br/> <br/>Book II: Cybersocial Tools<br/>Chapter 1: Discovering Helpful Tech Tools<br/>Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media<br/>Chapter 3: Using Social Bookmarks, News and Share Buttons<br/> <br/>Book III: Content Marketing<br/>Chapter 1: Growing Your Brand with Content<br/>Chapter 2: Exploring Content Marketing Platforms<br/>Chapter 3: Developing a Content Marketing Strategy<br/>Chapter 4: Getting Your Content to the Masses<br/> <br/>Book IV: Twitter<br/>Chapter 1: Using Twitter as a Marketing Tool<br/>Chapter 2: Using Twitter as a Networking Tool<br/>Chapter 3: Finding the Right Twitter Tools<br/>Chapter 4: Supplementing Online Marketing Tools with Twitter<br/>Chapter 5: Hosting Twitter Chats<br/> <br/>Book V: Facebook and Instagram<br/>Chapter 1: Using Facebook as a Marketing Tool<br/>Chapter 2: Creating and Sharing Content on Facebook<br/>Chapter 3: Gaining Insights about Your Facebook Community<br/>Chapter 4: Advertising on Facebook<br/>Chapter 5: Getting Started with Instagram<br/> <br/>Book VI: LinkedIn<br/>Chapter 1: Promoting Yourself With LinkedIn<br/>Chapter 2: Promoting Your Business with LinkedIn<br/>Chapter 3: Starting a LinkedIn Group<br/>Chapter 4: Using LinkedIn as a Content Platform<br/> <br/>Book VII: Pinterest<br/>Chapter 1: Pinning Down Pinterest<br/>Chapter 2: Marketing with Pinterest<br/>Chapter 3: Driving Sales with Pinterest<br/> <br/>Book VIII: Other Social Media Marketing Sites<br/>Chapter 1: Weighing the Business Benefits of Minor Social Sites<br/>Chapter 2: Leaping into Google+<br/>Chapter 3: Maximizing Stratified Social Communities<br/>Chapter 4: Profiting from Mid-Sized Social Media Channels<br/>Chapter 5: Making Social Media Mobile<br/>Chapter 6: Multiplying Your Impact<br/> <br/>Book IX: Measuring Results; Building Success<br/>Chapter 1: Delving into Data<br/>Chapter 2: Analyzing Content - Sharing Metrics<br/>Chapter 3: Analyzing Twitter Metrics<br/>Chapter 4: Analyzing Facebook Metrics<br/>Chapter 5: Measuring Other Social Media Networks<br/>Chapter 6: Comparing Metrics from Different Marketing Techniques<br/>Chapter 7: Making Decisions by the Numbers<br/> <br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers and utilize data to make adjustments to future campaigns and activities.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| -- | Online social networks |
| -- | Internet advertising |
| -- | Social marketing |
| -- | Social media--Economic aspects |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.wileyindia.com/social-media-marketing-all-in-one-for-dummies-3ed.html">http://www.wileyindia.com/social-media-marketing-all-in-one-for-dummies-3ed.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 15/06/2016 | Gratis received from the Publisher | 0.00 | 9 | 658.872 ZIM | B2113 | 24/06/2019 | 24/06/2019 | 15/06/2016 | Books |