International marketing (Record no. 102836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01818nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126557509 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki,;Helsen, Kristiaan |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Wiley - India |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 595 |
| Other physical details | 26 cm; pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis,Rs.789/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | • Globalization Imperative<br/>• Economic Environment<br/>• Financial Environment<br/>• Global Cultural Environment and Buying Behavior<br/>• Political and Legal Environment<br/>• Global Marketing Research<br/>• Global Segmentation and Positioning<br/>• Global Marketing Strategies<br/>• Global Market Entry Strategies<br/>• Global Product Policy Decisions<br/>• Global Product Policy Decisions<br/>• Global Pricing<br/>• Global Communication Strategies<br/>• Sales Management<br/>• Global Logistics and Distribution<br/>• Export and Import Management<br/>• Planning, Organization and Control of Global Marketing Operations<br/>• Marketing Strategies for Emerging Markets<br/>• Global Marketing and the Internet<br/>• Sustainable Marketing in the Global Marketplace |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | International Marketing 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| -- | Export marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.wileyindia.com/catalogsearch/result/?q=9788126557509&x=0&y=0">http://www.wileyindia.com/catalogsearch/result/?q=9788126557509&x=0&y=0</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 16/06/2016 | Gratis received from the Publisher | 0.00 | 658.848 KOT | B2115 | 16/06/2016 | 16/06/2016 | Books |