Marketing management (Record no. 102857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02682nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip,; Keller, Kevin Lane. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 870 p. |
| Other physical details | 26 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis Rs.899/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Understanding Marketing Management <br/>Chapter 1 Defining Marketing for the New Realities <br/>Chapter 2 Developing Marketing Strategies and Plans <br/>Chapter 3 Creating Long-Term Loyalty Relationships <br/>Part 2 Capturing Marketing Insights <br/>Chapter 4 Collecting Information and Forecasting Demand<br/>Chapter 5 Conducting Marketing Research<br/>Part 3 Connecting with Customers <br/>Chapter 6 Analyzing Consumer Markets <br/>Chapter 7 Analyzing Business Markets <br/>Chapter 8 Tapping into Global Markets <br/>Part 4 Building Strong Brands <br/>Chapter 9 Identifying Market Segments and Targets <br/>Chapter 10 Crafting the Brand Positioning <br/>Chapter 11 Creating Brand Equity <br/>Chapter 12 Addressing Competition and Driving Growth <br/>Part 5 Creating Value <br/>Chapter 13 Setting Product Strategy <br/>Chapter 14 Designing and Managing Services <br/>Chapter 15 Introducing New Market Offerings <br/>Chapter 16 Developing Pricing Strategies and Programs<br/>Part 6 Communicating Value <br/>Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations <br/>Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile <br/>Chapter 20 Managing Personal Communications: Direct and Database Marketing<br/>and Personal Selling<br/>Part 7 Delivering Value<br/>Chapter 21 Designing and Managing Integrated Marketing Channels <br/>Chapter 22 Managing Retailing, Wholesaling, and Logistics<br/>Part 8 Conducting Marketing Responsibly for Long-Term Success<br/>Chapter 23 Managing a Holistic Marketing Organization for the Long Run<br/>Appendix: Sonic Marketing Plan and Exercises<br/>Endnotes<br/>Glossary |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The world of marketing is changing everyday - and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management, 15 / e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.pearsoned.co.in/web/books/9789332557185_Marketing-Management_Philip-Kotler.aspx">http://www.pearsoned.co.in/web/books/9789332557185_Marketing-Management_Philip-Kotler.aspx</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | H.T. Parekh Library | 20/06/2016 | Gratis received from the Publisher | 8 | 658.8 KOT | 38110 | 02/05/2018 | 25/06/2019 | 25/06/2019 | 20/06/2016 | Books |