Strategic brand management : building, measuring and managing brand equity (Record no. 102905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane,;Parameswaran, Ambi M G,; Jacob, Isaac |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : building, measuring and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson Learning |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586p. |
| Other physical details | 25 cm; Pbk |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| -- | Management |
| -- | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 22/07/2016 | 2 | 658.827 KEL | 38911 | 03/10/2016 | 16/09/2016 | 22/07/2016 | Books | ||||||
| Weeded Out | 22/07/2016 | 658.827 KEL | 38910 | 22/07/2016 | 22/07/2016 | Books |