Managerial accounting: creating value in a dynamic business environment (Record no. 102911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01256nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339205256 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.1511 HIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hilton, Ronald W.; Platt, David E |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial accounting: creating value in a dynamic business environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 848 p. |
| Other physical details | 28 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section One: Introduction to Strategy<br/>Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies<br/>Corporate Strategy Decisions and Their Marketing Implications<br/>Business Strategies and Their Marketing Implications<br/>Section Two: Opportunity Analysis<br/>Understanding Market Opportunities<br/>Measuring Market Opportunities: Forecasting and Market Knowledge<br/>Targeting Attractive Market Segments<br/>Differentiation and Brand Positioning<br/>Section Three: Formulating Marketing Strategies<br/>Marketing Strategies for New Market Entries<br/>Strategies for Growth Markets<br/>Strategies for Mature and Declining Markets<br/>Marketing Strategies for the New Economy<br/>Section Four: Implementation and Control<br/>Organizing and Planning for Effective Implementation<br/>Measuring and Delivering Marketing Performance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management Accounting |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 22/07/2016 | Gratis | 658.1511 HIL | 38904 | 22/07/2016 | 22/07/2016 | Books |