Interactive services marketing (Record no. 102935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780618641802 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MIS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fisk, Raymond P.; Grove, Stephen J.; John, Joby |
| 245 ## - TITLE STATEMENT | |
| Title | Interactive services marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 rd Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Houghton Mifflin Company |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 276 p. |
| Other physical details | 25 cm ; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | USD 266 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part one: Foundations of Services Marketing<br/>Part Two: Creating the interactive experience<br/>Part Three: Promising the interactive service experience<br/>Part Four : Delivering and ensuring a successful customer experience<br/>Part Five : Management Issues in Services Marketing<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Management |
| -- | Service industries--Marketing |
| -- | Service Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/08/2016 | 0.00 | 658.872 MIL | B2168 | 25/08/2016 | 22/06/2019 | Books |