Guerrilla remix marketing (Record no. 102986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01271nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1259005244 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 LEV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinsion, Jay Conrad,; Levinsion, Jeannie |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla remix marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 464p. |
| Other physical details | 23 cm; Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis/Rs.685/- |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Guerrilla Branding<br/>Guerrilla Advertising<br/>Guerrilla Selling<br/>Guerrilla Retailing<br/>Guerrilla Business Secrets<br/>Guerrilla Publicity<br/>Guerrilla Public Speaking<br/>Guerrilla Wealth<br/>Guerrilla Copywriting<br/>Guerrilla Research<br/>Guerrilla Networking<br/>Guerrilla Affiliate Marketing<br/>Guerrilla Marketing on the Internet |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketing--a combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Entrepreneurs learn how to reshape their approach to branding, advertising, social media, networking and more--ultimately, making themselves more money, while spending less. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 14/10/2016 | 1 | 658.802 LEV | B2224 | 06/01/2018 | 02/01/2018 | 14/10/2016 | Books |