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Narrative and numbers : the value of stories in business (Record no. 103175)

MARC details
000 -LEADER
fixed length control field	02636nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-0231180481
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.15 DAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Damodaran, Aswath
245 ## - TITLE STATEMENT
Title	Narrative and numbers : the value of stories in business
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Columbia University Press
Date of publication, distribution, etc.	2017
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 284 p.
Other physical details	23 cm ; Hard
490 ## - SERIES STATEMENT
Series statement	Columbia Business School Publishing
500 ## - GENERAL NOTE
General note	Amazon/169711001-871 Rs.1370/-
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Preface<br/>1. A Tale of Two Tribes<br/>2. Tell Me a Story<br/>3. The Elements of Storytelling<br/>4. The Power of Numbers<br/>5. Number-Crunching Tools<br/>6. Building a Narrative<br/>7. Test-Driving a Narrative<br/>8. From Narratives to Numbers<br/>9. Numbers to Value<br/>10. Improving and Modifying Your Narrative-the Feedback Loop<br/>11. Narrative Alterations-the Real World Intrudes<br/>12. News and Narratives<br/>13. Go Big-the Macro Story<br/>14. The Corporate Life Cycle<br/>15. The Managerial Challenge16. The EndgameNotesIndex
520 ## - SUMMARY, ETC.
Summary, etc.	How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value.<br/><br/>Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Corporations--Valuation
--	Narrative inquiry (Research method)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Barcode	Date due	Date last seen	Date last checked out	Price effective from	Koha item type
				GSB Collection		H.T. Parekh Library	22/04/2017	Recommend	0.00	4	4	658.15 DAM	B2391	10/08/2023	12/05/2023	12/05/2023	22/04/2017	Books