Consumer behavior: buying, having and being (Record no. 103315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01973nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9332557468 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SOL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Solomon, Michael R |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior: buying, having and being |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,582 p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Gratis from the Publisher |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Consumer Behavior is modeled to help MBA and undergraduate students understand this subject in its entirety. Despite being a textbook, the author, Michael R. Solomon, has carried out the discussion in a manner which has both professional and personal relevance to the reader, regardless of whetherhe or she is a student, teacher or businessperson. The present edition has been extensively revised and updated to capture the major trends and changes in marketing that impact the study of consumer behavior. This book goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people's social experiences. Highlights of the Edition. A reorganized table of contents with 12 chapters divided in three sections it starts with introducing the reader to the framework of consumer decision-making to diving deeper into micro influences such as perception and learning and culminating with examining the macro variables such as group dynamics and lifestyles. Six new end-of-chapter cases and six updated end-of-chapter cases. A strong focus on social media platforms and how they change consumer behavior. A new chapter titled 'Consumer and Social Well-Being' that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability and addiction. Significant coverage of major emerging topics including big data, the digital self, gamification and contextual influences on decision-making such as priming and nudging. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer Behaviour |
| -- | Market surveys |
| -- | Consumers--Attitudes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 27/11/2017 | Gratis | 658.8342 SOL | B2506 | 27/11/2017 | 27/11/2017 | Books |