Manage for profit: not for market share: a guide to greater profits in highly contested markets (Record no. 103372)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01398nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1591395263 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.155 SIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simon, Hermann,; Bilstein, Frank F,; Luby, Frank |
| 245 ## - TITLE STATEMENT | |
| Title | Manage for profit: not for market share: a guide to greater profits in highly contested markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business School Press |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 p. |
| Other physical details | Hard Bound |
| 500 ## - GENERAL NOTE | |
| General note | Gratis received from our chairman IFMR- Mr. Sesasayee- 35$ |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Profit | Profit - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Industrial management - Case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 10/01/2018 | Gratis | 658.155 SIM | B2535 | 31/01/2018 | 31/01/2018 | Books |