Video marketing strategy : harness the power of online video to drive brand growth (Record no. 103402)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03187nam a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0749481599 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MOW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mowat, Jon |
| 245 ## - TITLE STATEMENT | |
| Title | Video marketing strategy : harness the power of online video to drive brand growth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,277p. |
| Other physical details | Pbk |
| 500 ## - GENERAL NOTE | |
| General note | Bookwell/1619-08Mar2018 Gbp 19.99 Pd. Rs.1397/-Prof. Sathya.S |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section - ONE: Video Marketing Strategy: An Introduction<br/>Chapter - 01: What Is Video Marketing?<br/>Chapter - 02: The Growth of Video Marketing<br/>Chapter - 03: Why Video Marketing Works<br/>Chapter - 04: Video Types and Approaches<br/>Chapter - 05: Which Online Video Platforms (OVP) Should Brands Use?<br/>Chapter - 06: Conclusion to Section 1<br/>Section - TWO: Creating Great Videos<br/>Chapter - 07: Creating Great Videos: An Introduction<br/>Chapter - 08: The Basics of Video Marketing<br/>Chapter - 09: The Magic Formula for Great Video: An Introduction<br/>Chapter - 10: The Magic Formula: Planning Effective Video Campaigns<br/>Chapter - 11: The Magic Formula: Storytelling and Creative That Changes Behaviour<br/>Chapter - 12: The Magic Formula: Activation, Measurement and Testing<br/>Chapter - 13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money<br/>Section - THREE: DIY Video Projects<br/>Chapter - 14: DIY Video: An Introduction<br/>Chapter - 15: DIY Video: Filming On A Smartphone<br/>Chapter - 16: DIY Video: Filming On DSLRs<br/>Chapter - 17: DIY Video: Advanced Filming Tips<br/>Chapter - 18: DIY Video: Editing<br/>Section - FOUR: Creating Effective Video Campaigns<br/>Chapter - 19: Multi-Video Campaigns: An Introduction<br/>Chapter - 20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals<br/>Chapter - 21: Step 3: Content Planning and Programming Strategy<br/>Chapter - 22: Step 4: Building the Perfect Content Hub<br/>Chapter - 23: Step 5: Creating High-Volume Video Content - and Making It Easy<br/>Chapter - 24: Step 6: Multi-Video Campaign Activation and Testing (How To Grow ROI)<br/>Chapter - 25: Adding Live Video To Your Campaign<br/>Chapter - 26: Multi-Video Campaigns: A Summary |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world's most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can't be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing. It is filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing strategy |
| -- | Live Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.koganpage.com/product/video-marketing-strategy-9780749481599">https://www.koganpage.com/product/video-marketing-strategy-9780749481599</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 13/03/2018 | Recommend | 0.00 | 658.8 MOW | B2592 | 13/03/2018 | 13/03/2018 | Books |