Hidden persuaders / (Record no. 105305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02149cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14906090 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200130143440.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070627r20071957nyu b 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA751567 |
| Source | bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780978843106 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 097884310X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn144221662 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)144221662 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BTCTA |
| -- | BAKER |
| -- | UKM |
| -- | YDXCP |
| -- | CRH |
| -- | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1019 PAC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Packard, Vance, |
| Dates associated with a name | 1914-1996. |
| 245 14 - TITLE STATEMENT | |
| Title | Hidden persuaders / |
| Statement of responsibility, etc. | Vance Packard ; with an introduction by Mark Crispin Miller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Brooklyn, N.Y. : |
| Name of publisher, distributor, etc. | Ig Pub., |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 240 p. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rs.1200/-<br/>TB 1990/2<br/><br/>Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 26-27). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising, Political. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Propaganda. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Control (Psychology) |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0721/2007027043.html">http://www.loc.gov/catdir/toc/ecip0721/2007027043.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 30/01/2020 | 1 | 659.1019 PAC | B2982 | 05/02/2020 | 01/02/2020 | 30/01/2020 | Books |