Marketing in the digital age / (Record no. 109755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02364cam a22002658i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 21928224 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210902154737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210305s2021 ii b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353887681(paperback) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 KUM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Dinesh |
| Titles and words associated with a name | (Professor of marketing), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing in the digital age / |
| Statement of responsibility, etc. | Dinesh Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi, India ; |
| Name of publisher, distributor, etc. | SAGE Texts, |
| Date of publication, distribution, etc. | [2021] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 342 pages, 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Gratis<br/>Rs.595/- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. A path-breaking textbook for students who wish to understand marketing in a rapidly changing environment, this book offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building. Key Features: Offers conceptual clarity and refreshing treatment of use of digital tools in marketing; Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of use of the digital in businesses; Each chapter comes with a plethora of exhibits and case studies, from India and abroad Rich pedagogical features to aid teaching-learning in the classroom - learning objectives, chapter-end summary, glossary terms, concept-review and critical thinking questions, ideas for projects and group assignments, and much more"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 02/09/2021 | 1 | 658.872 KUM | B3042 | 18/07/2024 | 17/07/2024 | 02/09/2021 | Books |