Advertising: a very short introduction / (Record no. 111904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00799cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16344604 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220203104245.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100722s2010 enka b 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB027494 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015489057 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199568925 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn520713480 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | YDXCP |
| -- | BTCTA |
| -- | BIB |
| -- | BWK |
| -- | ITJCU |
| -- | C#P |
| -- | DLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 FLE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Winston |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising: a very short introduction / |
| Statement of responsibility, etc. | Winston Fletcher |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| -- | New York |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 140 p. |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Very short introductions ; |
| Volume/sequential designation | 234 |
| 500 ## - GENERAL NOTE | |
| General note | Shanti Books<br/>8427/71<br/>Rs.299/- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Very short introductions ; |
| Volume/sequential designation | 234. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SIAS Collection | H.T. Parekh Library | H.T. Parekh Library | 03/02/2022 | 659.1 FLE | K7630 | 03/02/2022 | 03/02/2022 | Books |