Brandvantage: A 12-week master plan for brand leadership and beyond / (Record no. 112518)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240810111938.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220223b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780670095315 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhandari, Trupti |
| 245 ## - TITLE STATEMENT | |
| Title | Brandvantage: A 12-week master plan for brand leadership and beyond / |
| Statement of responsibility, etc. | Trupti Bhandari and Arvind Bhandari |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | A 12-week master plan for brand leadership and beyond |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Brandvantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Penguin Business |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 257 p, 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Shanti Books<br/>8459/15<br/>Rs.599/- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and auxiliary services |
| General subdivision | Management |
| Chronological subdivision | Of Marketing |
| Geographic subdivision | Branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhandari, Arvind |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 23/02/2022 | 658.827 BHA | B3070 | 23/02/2022 | 23/02/2022 | Books |