MARC details
| 000 -LEADER |
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| fixed length control field |
02203cam a22003377i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
20920871 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220223182114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190408r20182017nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847960870 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)on1017737884 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
JAI |
| Language of cataloging |
eng |
| Transcribing agency |
JAI |
| Description conventions |
rda |
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JAI |
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| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.144 YOU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Young, Miles |
| 245 10 - TITLE STATEMENT |
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| Title |
Ogilvy on advertising in the digital age / |
| Statement of responsibility, etc. |
Miles Young |
| 246 30 - VARYING FORM OF TITLE |
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| Title proper/short title |
Advertising in the digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Goodman |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
288 pages |
| Other physical details |
illustrations (some color) |
| Dimensions |
26 cm |
| 500 ## - GENERAL NOTE |
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| General note |
Shanti Books<br/>8459/01<br/>GBP 30.00 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
History. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DESIGN |
| General subdivision |
Graphic Arts |
| -- |
Advertising. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797511 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977220 |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Nonfiction. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
History. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01411628 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ogilvy, David, |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
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| Corporate name or jurisdiction name as entry element |
Ogilvy & Mather, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
