Researching marketing decisions: the Indian context / (Record no. 113567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00680nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220404104535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220401b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367376635 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 RES |
| 245 00 - TITLE STATEMENT | |
| Title | Researching marketing decisions: the Indian context / |
| Statement of responsibility, etc. | edited by Ritu Mehta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 215 p. |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | AT 3011308/14<br/>Rs.995/- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | India. |
| Chronological subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | India. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mehta, Ritu, |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SIAS Collection | H.T. Parekh Library | H.T. Parekh Library | 01/04/2022 | 658.800954 RES | K9529 | 01/04/2022 | 01/04/2022 | Books |