22 Immutable laws of marketing: violate them at your own risk / (Record no. 117727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231108204102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231108b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780887306662 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 245 ## - TITLE STATEMENT | |
| Title | 22 Immutable laws of marketing: violate them at your own risk / |
| Statement of responsibility, etc. | by Al Ries and Jack Trout |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | The 22 immutable laws of marketing: violate them at your own risk / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | USA |
| Name of publisher, distributor, etc. | Harper Business |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,143 pages, |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | $16.99<br/>TB2353/2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| Relator term | Author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 08/11/2023 | 3 | 2 | 658.8 RIE | B3715 | 24/09/2024 | 09/09/2024 | 09/09/2024 | 08/11/2023 | Books |