Future of purpose-driven branding: signature programs that impact and inspire both business and society / (Record no. 117823)

MARC details
000 -LEADER
fixed length control field 00708nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231119194036.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231119b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781631959882 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency krea
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David
245 ## - TITLE STATEMENT
Title Future of purpose-driven branding: signature programs that impact and inspire both business and society /
Statement of responsibility, etc. David Aaker
246 ## - VARYING FORM OF TITLE
Title proper/short title The Future of purpose-driven branding: signature programs that impact & inspire both business and society
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Morgan James
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 241 p,
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note TB2448/02<br/>$ 27.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element future purpose-driven branding
General subdivision Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     GSB Collection H.T. Parekh Library H.T. Parekh Library 19/11/2023 1 2 658.827 AAK B3742 08/09/2024 24/07/2024 19/11/2023 Books

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