Advertising and Promotion: What the Student Sees / (Record no. 117971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00590nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231219001756.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231219b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781793545268 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | krea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 KAH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kahla, Marlene |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: What the Student Sees / |
| Statement of responsibility, etc. | Marlene Kahla |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Diego |
| Name of publisher, distributor, etc. | Cognella |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 49 p, |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>3013196/02<br/>$ 69.95 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| General subdivision | Advertising--Brand name products |
| Chronological subdivision | Advertising--Social aspects |
| Geographic subdivision | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 19/12/2023 | 659.1 KAH | B3786 | 19/12/2023 | 19/12/2023 | Books |