Selling the invisible: a field guide to modern marketing / (Record no. 118866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00566cam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1634233 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240416182837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960401s1997 nyu b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780446672313 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BEC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beckwith, Harry |
| 245 10 - TITLE STATEMENT | |
| Title | Selling the invisible: a field guide to modern marketing / |
| Statement of responsibility, etc. | Harry Beckwith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Grand Central |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 247 p. |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | TB4578/01<br/>$ 18.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| General subdivision | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 16/04/2024 | 658.8 BEC | B4023 | 16/04/2024 | 16/04/2024 | Books |