Transmedia marketing: from film and TV to games and digital media / (Record no. 119699)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688cam a2200217 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18300376 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240705100524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140912s2015 nyua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415716116 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.230688 ZEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeiser, Anne |
| 245 10 - TITLE STATEMENT | |
| Title | Transmedia marketing: from film and TV to games and digital media / |
| Statement of responsibility, etc. | Anne Zeiser |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | Focal Press, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 450 pages : |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>3013855/05<br/>£ 39.99 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital media |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 05/07/2024 | 302.230688 ZEI | B4127 | 05/07/2024 | 05/07/2024 | Books |