Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service / (Record no. 120728)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00629nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240831120435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240831b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781637421550 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | krea |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MEY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meyerson, Rob |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service / |
| Statement of responsibility, etc. | Rob Meyerson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, |
| Name of publisher, distributor, etc. | Business Expert Press, |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,169 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Atlantic<br/>1177274/05<br/>$ 25.99 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and auxiliary services |
| General subdivision | Management |
| Chronological subdivision | Of Marketing |
| Geographic subdivision | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 31/08/2024 | 658.827 MEY | B4279 | 31/08/2024 | 31/08/2024 | Books |