Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / (Record no. 120907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849cam a22002535i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240910115145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170424s2017 gw |||| o |||| 0|eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658401887 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Krea |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burmann, Christoph. |
| 245 10 - TITLE STATEMENT | |
| Title | Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling / |
| Statement of responsibility, etc. | by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Wiesbaden : |
| Name of publisher, distributor, etc. | Springer Gabler, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 314 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | £36.99<br/>Atlantic<br/>1177798/2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Riley, Nicola-Maria, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Halaszovich, Tilo, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schade, Michael, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Klein, Kristina. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piehler, Rico. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | GSB Collection | H.T. Parekh Library | H.T. Parekh Library | 10/09/2024 | 658.8 BUR | B4285 | 10/09/2024 | 10/09/2024 | Books |