Enlarging the pie vs. increasing ones slice an analysis of the relationship between generic and brand advertising (Record no. 47491)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00600nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Krishnamurthy, Sandeep |
| 240 ## - UNIFORM TITLE | |
| Uniform title | MARKETING LETTERS:A JOURNAL OF RESEARCH IN MARKETING |
| 245 ## - TITLE STATEMENT | |
| Title | Enlarging the pie vs. increasing ones slice an analysis of the relationship between generic and brand advertising |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | J6284 |
| Date or sequential designation | 2000 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | V. 11 |
| Dimensions | Issue. 1 |
| Extent | 37-48 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2000 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | Feb |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Generic advertising;Game theory;Cooperation vs. competition; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
No items available.