Key marketing concepts (Record no. 79932)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meldrum, Mike; McDonald, Malcolm, |
| 245 ## - TITLE STATEMENT | |
| Title | Key marketing concepts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1995 |
| Name of publisher, distributor, etc. | Macmillan Business |
| Place of publication, distribution, etc. | London |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 1995 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | 6821, 14/7/97 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 1 | 1 | 658.8 MEL | 19183 | 02/07/2011 | 11/06/2011 | 21/06/2019 | Books |