Crisis Marketing : When bad things happen to good companies (Record no. 81170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00414nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| 245 ## - TITLE STATEMENT | |
| Title | Crisis Marketing : When bad things happen to good companies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1997 |
| Name of publisher, distributor, etc. | NTC Business Books |
| Place of publication, distribution, etc. | Illinois |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 1997 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | 4430/8.2.99 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 658.8 MAR | 20487 | 29/04/2013 | 21/06/2019 | Books |