Services marketing: integrating customer forcus across the firm (Record no. 82465)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00271nam a2200097Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie; Bitner, Mary Jo |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: integrating customer forcus across the firm |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2000 |
| Name of publisher, distributor, etc. | Irwin McGraw-Hill |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 1 | 658.804 ZEI | 21870 | 18/02/2011 | 14/02/2011 | 21/06/2019 | Books |