Framework for marketing management (Record no. 86462)
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000 -LEADER | |
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fixed length control field | 00493nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100324s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 81-7808-900-9 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Framework for marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2003 |
Name of publisher, distributor, etc. | Pearson Education Asia Pvt. Ltd |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | - |
Extent | xx, 363p. |
366 ## - TRADE AVAILABILITY INFORMATION | |
Detailed date of publication | 2003 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | - |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
-- | ANE/CH/02-03/3432 dt 16/06/2003 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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GSB Collection | H.T. Parekh Library | 25/03/2010 | 6 | 658.8 KOT | 26011 | 25/06/2019 | 25/06/2019 | 22/06/2019 | Books |