Promotion and integrated marketing communications (Record no. 86840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00473nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 981-240-372-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion and integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| Name of publisher, distributor, etc. | Thomson Asia Pte Ltd., |
| Place of publication, distribution, etc. | Singapore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 582p. |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2001 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 659.1 SEM | 26402 | 29/04/2013 | 22/06/2019 | Books |