Consumer behavior: building marketing strategy (Record no. 86995)
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000 -LEADER | |
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fixed length control field | 00481nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100324s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-07-058234-3 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hawkins, Del I; Best, R.J; Coney, K.A |
245 ## - TITLE STATEMENT | |
Title | Consumer behavior: building marketing strategy |
250 ## - EDITION STATEMENT | |
Edition statement | 9 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2004 |
Name of publisher, distributor, etc. | Tata McGraw Hill |
Place of publication, distribution, etc. | New Delhi |
300 ## - PHYSICAL DESCRIPTION | |
Other physical details | - |
Extent | xxvi,790p. +CD |
366 ## - TRADE AVAILABILITY INFORMATION | |
Detailed date of publication | 2004 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer Behaviour |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
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GSB Collection | 25/03/2010 | 1 | 1 | 658.8342 HAW | 26562 | 09/05/2011 | 11/10/2010 | 22/06/2019 | Books |