Integrated advertising, promotion and marketing communications (Record no. 87134)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2450-1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E; Baack, Donald |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003 |
| Name of publisher, distributor, etc. | Prentice Hall of India |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other physical details | display rack |
| Extent | xxvii, 538p.+CD |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2003 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | 6101 dt 24/12/2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GSB Collection | 25/03/2010 | 1 | 659.1 CLO | 26701 | 15/05/2012 | 09/05/2012 | 22/06/2019 | Books |