Marketing research: an applied orientation (Record no. 87567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00548nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100324s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-297-0256-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2004 |
| Name of publisher, distributor, etc. | Pearson Education Asia Pvt. Ltd |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 763p. |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Detailed date of publication | 2004 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | given to jayaraman, for distribution |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| -- | MAS/CR/004420 dt 13/02/2004 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeded Out | 25/03/2010 | 658.83 MAL | 27138 | 29/04/2013 | 22/06/2019 | Books |