Competing for choice: developing winning brand strategies (Record no. 88032)

MARC details
000 -LEADER
fixed length control field 00437nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100324s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-9545328-13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Finskud, Lars
245 ## - TITLE STATEMENT
Title Competing for choice: developing winning brand strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003
Name of publisher, distributor, etc. Vola Press
300 ## - PHYSICAL DESCRIPTION
Extent 104
366 ## - TRADE AVAILABILITY INFORMATION
Detailed date of publication 2003
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
-- 081 dt 17/08/2004
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        GSB Collection     25/03/2010   658.827 FIN 27605 29/04/2013 22/06/2019 Books

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