Fortune at the bottom of the pyramid: eradicating poverty through profits (Record no. 88286)

MARC details
000 -LEADER
fixed length control field 01493nam a2200145Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-297-0712-8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Prahalad, C. K.
245 ## - TITLE STATEMENT
Title Fortune at the bottom of the pyramid: eradicating poverty through profits
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
Name of publisher, distributor, etc. Pearson Education Ltd.,
Place of publication, distribution, etc. England
300 ## - PHYSICAL DESCRIPTION
Extent XVII+401+CD
Other physical details 23 cm ; Hard
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note PART I: THE FORTUNE AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid --<br/>Products and services for the BOP --<br/>BOP: a global opportunity? --<br/>The ecosystem for wealth creation --<br/>Reducing corruption: transaction governance capacity --<br/>Development as social transformation --<br/>PART II: INNOVATIVE PRACTICES AT THE BOTTOM OF THE PYRAMID: The market at the bottom of the pyramid --<br/>Known problems and known solutions: what is the missing link? --<br/>Know problems and unique solutions --<br/>Known problems and systemwide reform --<br/>Scaling information --<br/>Creating enabling conditions for the development of the private sector --<br/>PART III: CD: 35 minutes of video success stories filmed on location in the bottom of the pyramid in India, Peru, Mexico, Brazil, and Venezuela.
520 ## - SUMMARY, ETC.
Summary, etc. Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Globalization--Economic aspects
-- Economic assistance
-- Developing countries
-- International business enterprises--Social aspects
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        GSB Collection       25/03/2010 4 658.406 PRA 27863 21/11/2016 13/10/2016 22/06/2019 Books

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